I mostly wanted my lowbies to be able to fly. (Four to go.)
And to get my 90s (2 of them) to 100 and geared. The crates are nice, but I'll be missing out on necklace, cloak, two rings, and 2 trinkets if I don't get them to 100 before the event ends.
I have 4 100s who are missing a slot or two of gear. (Three are fully geared, and I'm okay on missing out on coalesced felt and war forged.)
I have a boost I plan to use on an Alliance alt. I wanted to get it through DK starting area and to 60 first (700 in engineering and tailoring). Then gearing.
Then an Alliance DH, and geared.