As someone that enjoys sports, I think it's because they haven't kept with the times. They should try more online streaming, because regular TV is going away and isn't very popular with people my age or younger. I'd watch more football on Sundays, but I don't get a choice on TV of what games to watch and it is costly if I do, people in my generation are used to low prices or free streaming...if the NFL had a max $10 monthly sub for all games, streamed to any device, I think a lot of young adults would jump aboard.