Regarding that, the first question they have to ask is, who determined it was a "fake news campaign" that misleads people to believe that soda and exercise can be balanced? The fact is...they can. Any kind of simple carb, in moderation, can be balanced with exercise.
Of course, we're all also realizing that a lot of obesity (and lack thereof) is more due to genetic factors than just stuffing your piggy little face with cakes and cookies.