You do understand wow isn't Blizzard's only game right? Not to mention the fact Activision has many, many, many of its own games and publishes games for many other developers. Shareholders don't give a fuck about the insider politics of this game.
People making these stupid threads need a perm ban.
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A core component of this mmo and most mmos is gear progression. Stop acting like these things are new. It doesn't further the discussion and it certainly isn't doing anything to help improve the game. Only thing hollow here are these kinds of posts.
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The problem is that despite all the doomsaying and whining and bitching and moaning Wow is not only not dead but it is still profitable. A lot of people here are extremely bitter about that.
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Premium services for Wow are products whether you like it or not. Disliking their existence doesn't mean it isn't good for Blizzard as a company or shareholders as investors and considering how we can buy them now with gold maybe it is time to quit the bitching about it.