By a company's logic, they wanna profit, most generally selling a product or service. They cannot do that well if they're labeled racist, anti semitic or homophobic. So, of course they will not allow their employees to show such behaviors. What is the easiest thing they can do?
Fire the scum!
On the other hand, if they worked on the factory of those tiki torches, well... They could even get a raise for increasing the sales. (It's a joke, if you didn't get by now.)
Totally fine by me these guys face the consequences of the choices they made.