I just saw this (http://www.youtube.com/watch?v=jPlTrgiE2sc) and being 22 I've watched my fair share of advertisment, even though I wasnt raised in the U.S I still remember going to Mc'Donald's and getting a Happy Meal because I wanted the toy for the movie. I also remember that I wanted it really bad but as soon as I got it I realized what a pice of j*nk the toy really was, most of the time not even doing anything that was shown on TV as an ad. This didn't stop me however from doing the same thing all over again the next time, being a kid I just didn't realize all toys were gonna be trash and it was just trying to get me to eat at Mc'Donald's.
However this has gone too far in my opinion, nowadays it's not just fast food but it's literally scamming children. Have you ever seen those ads on TV about cellphones and how you can get an ad to download music or whatever. Of course you end up agreeing to something like a 6 month subscribtion of 15 $ a month and the parents only realize this after the bill comes. Also some of the other stuff is just disturbing, I can't honestly say I have seen a child play with normal toys in a long time. It's either an iPhone or a PSP, I walk by huge fields of grass and see no children playing soccer on it (people don't play football here in Europe obviously), I remember even though I did have a Super Nintendo I would immediately turn it off when the bell rang and friends called me to go play some soccer. And when we did arrive at the soccer field we had to either play with the other kids or wait our turn.
Usually we'd end up making teams and making new friends. I knew EVERYONE in my neighborhood and everyone knew each other. I was never going anywhere alone, every single day after school I'd go out, even if I had nothing planned with friends, I knew there would be someone outside playing or doing something fun.
When have you last seen a group of kids playing? I see so many kids many times next to each other in the subway or bus just staring at a screen, sometimes they even go to the same school, sit next to each other on the bus after school and might even end up playing with each other without knowing it on their Xbox 360 online.
It makes me so sad to know that these children won't have the childhood I had, when I played Nintendo it was with like 4 guys in my room, trying to beat my score, afterwards we'd go out play soccer or grab a bite or just be kids. It was so much and brings a smile to my face every time I think about it. It was like the perfect balance, when it was raining or we were bored we always had the Nintendo but now it's like all there is. I log in to play some CoD and realize there is a 12 year old boy far better than me with something like 40 Kills / 5 Deaths calling everyone his bitch, but I hear no other voice, no one next to him cheering him on or waiting for him to finish up that round to go do something. When I log on he has already been on for hours and when I log off he will still be playing.
What do you guys think about it, is it just our generation thinking the younger generation is doomed just like the one before us thought we were doomed or are kids changing because there is just too much consuming going on and they're getting bombarded with advertisment and brainwashed?