TES:Online.. Publishers be like "So let's take a look at our options with this game"
"We can take the F2P model where we give them the game and then we tease them into spending money on extras... Or we could charge them a set fee at the door and give them the game as is, or we could even try the subscription model that is so successful with our competition!" Well that sounds great, I think we can use all of those!. Charge them for the game, with a monthy fee and give them some optional extras they can purchase, that sounds fantastic!
In the real world though that will last for 6 months before they need to "explore options". TES games are big hitters and Skyrim was awesome but I think this is doomed to fail. When I look back to STWOR I see an awesome single player game that could have been better if it wasn't forced into being an MMO. I loved that game but I was done with it once I had hit max level, probably my own fault for being lvl50 during the prelaunch tho. I see TES:Online as possibly being an unbelieveable game spoiled by trying to be an MMO, just like SWTOR.