Well, all the power to him.
Sure, 'athene' is a character.
The guy playing him actually has a decent brain and vision.
Even if he requires/needs exploits/weird stuff to get attention but it fuels an charity then ok, that the price of admission.
Lets not forget this persona has raised over 660k by doing what he does.
Now sure, alot of people helped him, its not his money etc.
But would they have donated without him doing stuff like this?
Hard to tell.
Only thing we know for sure is that people did after he asked them to.