Because a lot of it isn't real meat, it's some artificial crap. There was a specific Taco Bell burrito that had to have "beef" removed from its name because only 20% of the "beef" was actually meat. Have you noticed that Digiorno(It may be some other frozen pizza company, Digiorno's just the only one I can think of) changed its "Pizza and wings" to "Pizza and wyngz" a while back? That was because there isn't enough meat in the "wings" for them to be considered wings. Now, I don't know what the hell they're replacing all this meat with, but I would prefer actually meat over artificial stuff with less nutritional value.