People make it a habit of bashing companies over little things by blowing them more often than not out of proportions. If people then aren't allowed of praising a company over little things as well with equally disproportionate positivism then I'd call it an imbalance in the Force. Once people moderate their negativitism then we may call for a moderation of positivism as well.
That said I agree it's a nice gesture even though I wasn't affected and still would have to pay for the Deluxe edition.