Originally Posted by
Grym
Back in Vanilla, where world PvP were at it's peak, I believe it was for no reward in any shape or form, people do it simply because it was fun. Raiding and such, if you take loots away, only the people that are doing it for the content itself would be doing it, but then they are also the ones that is doing the content for fun (not me, I do it for the purples).
Something like world PvP are only for those who finds it fun and no rewards are needed. If reward is more important there are always BGs, RBGs and arena.