I don't know if there is a word outside of "allusion" but that's generally restricted to literature and I don't think that's quite the definition you're looking for. I've always just said things like "I always associate X word with Y phrase". I suppose there could be a simple word that I'm just not thinking of though.
Either way, I associate Snow with bastards of the North
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It's pretty, the problem is the cold. >.<
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