I useto make good friends in guilds back in vanilla and BC. Hell, even met up with a few guildies that lived around me. We were more than guildies, we were good friends. That doesn't exist anymore, guilds have a different environment. It's all "business" in a way. It's all about raiding and or pvp and that's it. No one really cares for the social aspects of MMOs anymore. It's not only WoW, a lot of MMOs are like that. GW2 also feels like a single player. It's like a new trend. Hopefully, there will be an MMO that will have super awesome new features and still retain that feeling of actually being an MMO. But that's my 2 cents.