I think in my years of playing WoW, i've spent more money on server transfers, faction changes and etc more than the actual WoW subscriptions. Whether it be raiders, people that enjoy playing alts that want to server transfer or faction change them for whatever reason. Eventually, you look at how much you've done it and go, holy shit i've spent a ton of money on these things. I was thinking it would be cool if Blizzard would implement a system where after a certain amount of purchases like faction changes, server transfers, etc. You get your next one for free or maybe 50% off. Now, this isn't likely to ever happen because let's be real, Blizzard and most of gaming companies in general love money :S