MoP had the right IDEA in the different type of content available to players, but failed in making it either required... or semi required, and poor rewards for content.
MMOs live and die by the rewards provided to its participants.
What they have done (from my perspective) is limit the amount of rewards EXCEPT when doing certain specific content. Thus encouraging you to participate in that content... unless of course you don't like that content
Originally Posted by Blizzard Entertainment
then you can go fuck yourself