About 4 years ago they said China doubled their subscriber base.true. it is relative though, a player who is willing to put that kind of effort in to either of those grinds (classic or tbc) is not neccessarily the player they are trying to attract with the current time-investment requirements on badge gear.
both the tbc and classic grinds were just that, long-term time investments. I would argue that both were targeted at a similar or identical player profile. a player who was able to get 1 or 2 150 badge items in 2.4 was a player who put a substantial time investment into the game and towards rewards deferred weeks or months.
---------- Post added 2013-05-10 at 06:05 PM ----------
about 18 months ago?, after the nasty sub loss quarter, they stated over half their subs were in china.