How are they winning? With any end-game centric game, leveling is pointless and absolutely not the focus of the game, so getting to max level 1 day faster than Joe Schmoe doesn't really matter all that much. If you view them as P2W, then you're never going to find a F2P game that isn't "P2W", but that's because your view of what constitutes P2W is kinda fucked up.