I also find this trend to be absurd. I've had three phones in my life. First a generic cell phone, then the voyager, and now an iPhone. The only reason I even got the iPhone at the time was because I took my voyager in due to some of the buttons not working anymore. The store practically begged me to just upgrade instead of getting it repaired because it was "so old." I'm happy with what I have now. I haven't felt the least bit of desire to get the latest iPhone or whatever else is on the market.