Society is always pushing and rewarding people to achieve mainly for its own gain. From the second that you are born this cloud is set over your head telling you to gain great status, wealth, and power. Then after you have accomplished that you should give back by building massive skyscrapers, homes, parks, or anything to improve a society. It is a greedy entity, and doesn't care about your personal happiness. It just wants to use you up for it's own gain.
As far as I can tell this is all an illusion anyways. In reality society doesn't owe you anything, but you don't owe it anything either. So why do so many people give a shit about society at all?