I have been a fan of apple products long before I even owned any... I would say as far back as 7th grade when AOL and instant messenger were still popular.
For me a big part of what attracted me was that the few computer games I played (Blizzard games) Warcraft/Starcraft, and SIMS, they were compatible on MAC and appeared to run so much better than on my PC. Later on I got into video editing, and for the amateur apple products were just way more user friendly.
Fast forward to me graduating high school I went with a DELL which just had a tons of problems (and this was prior to them making customer service a priority) I would look at people who had spent 500-1000 more on their apple products and had no problems and just thought "totally worth the investment"
I graduate college and start dating my (now) wife. She needs a laptop and being the now hardcore frustrated PC user who feels the alternative is MAC convince her she HAS to buy a macbook. Then the iPhone comes out, I make sure my entire family gets one cuz hey its apple... its a "superior" product.
Convince my wife, her parents, and her 3 sisters that apple is the way to go. Who also jump on the apple bandwagon and buy apple products for all their computer needs when they start college.
All along the way I am a huge proponent for apple and relay my experience to just about anyone willing to listen, and definitely anyone frustrated with windows PCs. I had totally bought into the lie that apple products "just work".
My eyes have been opened recently. I don't think it has anything to do with the passing of Steve Jobs... I think they had one really good idea and now... they clearly have nothing.
Apple has not managed to stay competitive, they really aren't producing anything new, innovative, or game changing. Nor are they providing a superior product or service.
Apple care + 1on1s used to be the same package. While the firmware and software run pretty seamlessly... their hardware is getting cheaper and cheaper... I can't even begin to count how many times people in our family have had to replace hard drives. Which of course could not be recovered. Then encouraged to buy a time capsule... but good luck getting that back up on the new computer or hard drive... the whole fucking thing is just a money racket for an inferior product and an outdated trendy product.
Apple I bite my thumb at you, I drop my pants so you can get a good look at my hairy ass and my dark brown hole. Take a good long look because its the last time you're gonna bend me over and take advantage.
PS: Never thought I'd hear myself say that new nokia windows phone looks mighty appealing and better than the iphone.