Does the lore really matter to you, and how much?
Would lore influence what race you play?
What sub-race you would pick (if they become available)
what Class you choose
What faction you pick
What Areas you quest in
Whether you keep playing wow
EDIT add;
Would it tempt you enough to role play (if you didn't already)?
poll is from 1 to 5,
1 = Lore? whatever. lore means nothing to you
2 = I enjoy lore, but it's more icing, I would eat the cake without it
3= love the lore, it influences a fair number of things. Playable without, but a lot less enjoyable
4= lore is important, I enjoy it, influences most things, would not be that interested without it
5 = lore is very important, feel very strongly about it and it certainly matters. It's a main if not THE main attraction of warcarft.