Cookie-cutter builds do not exist anymore. They're not on SimCraft, they're not on EJ.
Choosing between a DPS increase, smaller DPS increase and a utility spell is real meaningful. Oh wait, it's not. There's no choice, the DPS increase which is higher according to simulations always wins. Choosing between 3 different speed buffs is the only way to give choice, otherwise, everyone will just choose the higher DPS increase.
The previous talent system was flawed beyond all repair because of cookie cutter specs. The MoP talent system has killed cookie-cutter specs: Mission accomplished!