Activision Blizzard had a lot of free cash lying around, I don't know how much of that is true anymore after they bought themselves out from Vivendi, but they had one of the the highest free cash margins of almost any company.
http://www.sfgate.com/business/fool/...ng-4370339.php
Not in terms of goodwill, I mean willing to take the risk of making a $150 million dollar game and going F2P. Blizzard can take a risk because they can assume their product will be successful financially because of their large build in fan base. If Hearthstone was made by a different company, I don't think it would have been even close to being as popular as it is.
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Missed that, but agreed 100%.