I have no problem with companies being profitable. It is the way things have to be. We are not talking about a company that is trying to "be profitable". We are talking about a company that makes an absolutely massive amount of profit from this game seeking to create new ways of generating money, not because they need to "be profitable" but simply because they are greedy. And people in this forum defend them for it. Hell, they cheer them on. It is laughable how many people appear to be happy as unpaid Blizzard PR interns.