Sadly though, if you were to take that 10$ and split it up over the monthly fee(so that you don't pay any more, just smaller amounts and monthly) some people would have a problem with that. They see price increase and don't actually think about what they're paying.Beyond that, it shouldn't be hard to understand why people might not object to a $10 one time cost outlay but would have issues with an increase in what they pay every month. The principle behind the cost increases might be the same, but the amount is different.
"If you don't have issues with a $10 price hike, then you shouldn't have issues with a $100 price hike, because the principle is the same, right?"
For all intents and purposes the two are the same, but a significant amount of people will never see that. Most can't look past the fact that it's a price increase and ignoring what it actually entails.