Having a sub made me feel like if I didn't log on I was falling behind or wasting my money, and I would often log on because I felt I had to do stuff to keep up with the Jones' instead of actually logging on because it was fun.(because it hasn't been fun in a long time). Cancelling my sub liberated me and I honestly feel better now than when I was playing. I miss the good time I had in WoW, but the reality is those days are long gone anyway replaced with fast food, thoughtless and shallow gameplay designed for mass consumption.