You want to be close to work? Live in the city.
You want to have access to services 24/7? Live in the city.
You want to get an education? Well, schools at distance are becoming more common but most people prefer to be in the cities and that's where the education facilities are.
You want your children to become academics? Stay the fuck away from rural areas.
Is there like any reason to live in the rural areas unless you enjoy spending time with grannies or have an emotional connection to underdeveloped areas?