You can avoid pvp alltogether playing LoL aswell, doesnt mean its not a PvP sentric game.
Same with being a MMO. "we prefer to call it a CORPG". Its still a MMO. They just want to call it soemthing else for the sake of being different, but it everyone classifies it as a MMO.
Just because a game comes out and says, well we prefer not to call this a fps. We call it "running, jumping and shooting" doesnt mean its suddenly that genre and that it gets its own unique one on websides and in general.
It doesnt really matter though as Guild wars 1 is outdated and doesnt fit the description of what i was looking for very well :P
Also the mere fact that they want to call it "Competitive" should tell you its pvp focused Every single game out there with more then one person is competitive in some way, mentioning must mean they think its got a lot of focus on being competitive.