Hey,
Before watching the documentary I'd say they are going for the money...
But watching the documentary and listening to them speaking about their passions and even going out admitting that they took a lot of things from everquest and that everquest for its time is the best game ever made, and the ways they were speaking about those games like Ultima etc were priceless.
I felt as a gamer that I was in their spot.
So after all they might haven't lost their values and they are still geeks and care about the game and everything... It might just be Activision and other people owning their company forcing them to go with decisions that they wouldn't go in the first place, cause as it seems those few people that made blizzard are just like us.
Kudos for making this documentary.
If you havent watched it yet go and watch it, its amazing.
P.S I also felt for Chris Metzen which is a person that I personally dislike.