Time investment in raiding. Do you think it's basically a necessity to be able to raid almost all day every day now, in order to be competitive in the World First race? What are your thoughts on that?
It's 100% necessary. It began as an arms race, and I can remember back to TBC when guilds weren't actually raiding insane hours and still pulling world firsts. Then, guilds started to just raid more and more, squeezing in more raiding hours inside of their days, to beat those that used to be ahead of them. This keeps happening until guilds are essentially raiding as soon as the servers are up, and then at some insane hour early in the morning until extremely late at night. I can't pretend to know how this is actually possible for such long periods by so many guilds, but I do know that it's something that we can't do and also aren't interested in doing. We took off one day for Firelands heroic release, and that was the first day. We didn't do too bad, and were content with the progress and firsts we obtained. However, after that, we quickly fell 'behind' due to the raw difference in time we had. We're going to have the same idea for Dragon Soul; taking one day off, but then resuming a mostly normal schedule. You can only get so far or do so well within X amount of time, and apparently that's the rank we ended up at. Time to see if it varies in Dragon Soul!
In closing, do you think we're headed in the right direction in top-end raiding, on Blizzard's side and on the guild's side? (I'm refering mostly to the long hours and alts etc required now as top end guilds)
It's not required. It's just what you should do if you want to stack everything in your favor. There's nothing Blizzard can realistically do to stifle the desires of the hardcore to spend every waking hour on the game to gain an advantage. It's up to the players to think about where the line is drawn, and if they want to jump on the boat. Think back to TBC - SSC and TK saw world firsts from US and EU sides, and on the US the raids were about 4 or 5 hours long. Nowadays, that's nothing. If you put the mentality and mindset of a guild of present back to the content in TBC, you'd see everything cleared in one day. People are spending close to infinite time on the game, ie playing it endlessly. How can you realistically support that player?