I would say that there are plenty of reasons to go either way: noise is actually easy to figure out. Typically, AIO water coolers are just as loud as a big tower cooler, if not more so because of the added noise of the pump.
Here is a page with noise and performance charts. It is a bit older, but a lot of the coolers are still on the market:
AnandTech charts
I personally have a NH-D14 in my tower and it is fantastic. Note that the Delta temp is quite similar to the best liquid coolers.
I hope this helps a bit!