So I saw this pop up today first I've heard about it and thought this could be a interesting topic.
Source:http://www.businessinsider.com/adblo...-7sat-1-2015-5
Now here is their argumentAdblock Plus, which claims to be the most popular ad blocking tool, has been victorious again in court versus publishers who took out lawsuits against its owner company Eyeo demanding that users should not be allowed to legally block ads on their sites.
German broadcasters RTL Interactive and ProSiebenSat1's lawsuit argued that users should not be able to block ads on their websites and that Adblock Plus should not be able to offer its Acceptable Ads Policy, whereby large publishers have to adhere to a series of standards and sometimes pay hefty fees in order to be white-listed from its blocking service. Even then, users can still choose to block all ads.
But a court in Munich on Wednesday ruled in favor of Adblock Plus owner Eyeo, according to a press release sent out by the company. A spokesperson for the court confirmed the ruling to The Guardian and in a statement added that because users choose to download Adblock, and that it doesn't have enough dominance in the market to stifle the majority of publishers' ad revenues, that the ad blocking software is not anti-competitive.
.
Do you agree with their argument? I personally don't in most cases I've seen both with friends and people on mmo c most people will not buy a product based on a advertisement alone.Hopefully more rulings in ad block plus's favor will influence more corporations to make less annoying intrusive and safer ads.The argument against ad blocking is that it takes advertiser money out of the system and forms an existential threat to the publishers who rely on advertising revenue to present their content to users for free. Publishers have also been critical of the way ad blocking companies like Eyeo charge big publishers and companies like Google and Amazon in order to be whitelisted.
And for websites that need ad revenue to function I think they should also open up a tip jar Some people will never enable ads for any reason but would still support a website they enjoy.