Time consuming doesn't necessarily equal difficulty but i genuinely believe that the game needs/should be played for quite a long time in order to succeed or do everything that is relevant in it.
Why did people love BC - It was new and exciting - Content wasn't actually just churned through within 2 weeks of it's release. There were plenty of raids to do. The fact that 1% of the playerbase saw content but then in the next expansion the sub numbers rose?
Since BC the game has slowly been simplified and made less time consuming for the average player and to me an MMO is all about consumption of time. It shouldn't take me 1 day to get exalted with a reputation.
WOTLK started to slightly lean towards a less time consuming game but Blizzard made it so there were still things in that game that you had to devote a lot of time too in order to be successful in the game.
Cataclysm got it right with heroic dungeons - as much as people complained about heroic dungeons being too hard....if you were good enough you could do them - I tanked them with pugs using the LFD tool and went really well. A lot of the pulls were quite slow and coordinated, especially in stonecore - I think cataclysm would've been better without the LFD tool. The difficulty in the heroic dungeons was spot on.
When something takes a lot of time to do - it makes you want to play the game more in a sense. You want to complete this - it doesn't feel like a chore because it's actually a chore that takes a lot of your time up in your life.
I feel as though right now in these 2 recent expansions...MOP and WOD that gear progression/accessibility to not only raids but everything has just gone through the roof. I don't really think that i need to spend a lot of time in this game anymore to get anything done.
When content becomes more time consuming - blizzard don't feel rushed on the next content because they know most people won't even be finishing the previous patches content.
I understand that the majority of the playerbase is made up of people who have families/jobs - I'm not neccessarily saying that the game should be made harder but time consumption on content needs to be looked at next expansion. This game is an MMO. It's meant to create long last relationships with people in game - but how do you create friendships/socialize when people don't feel the need to log in everyday in order to progress?
Raiding is unbelievably accessible - this needs to be toned down next expansion. Pugging or joining a guild should be the only way to raid. This queueing up system where you don't need to speak to anyone or go over strats with anyone or get on vent/mumble with anyone needs to be gone. That's not what raiding is about - It's the pinnacle of endgame in WoW and Blizzard have made it nothing more than a queue based system.
If you don't have time to join a guild - or raid on certain days - make your own guild and find some friends to raid with in your times.
Back when there was no LFR/HEROIC/NORMAL/MYTHIC - there was just 1 raid 1 difficulty and the size of the raid would vary.
People would have 40 man guilds with casual players just making/joining pugs whenever they could.
People would have small guilds with like 10 people where they only raided for like 4hrs on a friday night and that was it for the week.
People who raided every night for like 2hrs.
The game was a lot more diverse and it is no longer that now in WOD.