The echo throughout WoD is the complaint about the lack of content, and I see a lot of people saying "The sooner WoD is over and we're on to the next expansion, the better," but how is this a solution? Presumably Blizzard was already working on WoD when Mists was released in Sept of 2012. This means their WoW team was working on WoD for what, two years? Not to mention the strict content drought of SoO in which they were working on the expansion for 14 months straight without working on any filler content like in the past.
So, what perplexes me is this: If they had 2 years and still couldn't complete the warlords expansion on time, how are they ever going to catch up? There was a post by some blue that said most of the stuff they work on doesn't hit a PTR for at least six+ months, which seems to indicate that they are only working ahead by six months during an expansion, but likely in conjunction with working on the next expansion as well?
I mean, Blizzard delivering timely content has never, ever happened. If there's one thing they've been remarkably consistent with, it's slow content releases. But now they're in quite a hole with WoD because so much was unable to be completed--so much so that a ton of stuff presumably got cut from the expansion.
It just seems like they are constantly playing catchup and constantly having to slash content to meet production deadlines. How far ahead are they working, and is it enough? How do they dig themselves out of this content hole?
Edit: Additional thought: Another interesting question would be: why are smaller studios able to dwarf Blizzards content output? Shouldn't Blizzard's resources give them a stranglehold over content production rates?