The wings:
Buffalo Wild Wings debuts new Mountain Dew-flavored wings as a tie-in to their sponsorship of the college football Citrus Bowl.
They're calling the flavor "Zesty Citrus" sauce and it features the citrus flavor of Mountain Dew along with lemongrass and red pepper flakes for a "sweet and spicy combination". Zesty Citrus Sauce will be available at Buffalo Wild Wings restaurants from December 14, 2015 through January 2, 2016.
According to Fortune/Bloomberg, the chain is introducing new flavors such as the Mountain Dew sauce in order to attract Millenials.
Would you try Mountain Dew-flavored wings?The fast food chain has a Mountain Dew sauce in development in order to reach younger consumers, according to Bloomberg. It’ll reportedly be released later this year.
The reasoning behind making sauces a go-to addition to fast food chain menus is this: Younger customers have “bolder tastes,” according to the publication. By adding additional types of condiments, chances are a Millennial diner will find a flavor he or she wants, which means return sales.