My theory is that an Euro has different value across Europe, so people that would save more from buying a token would do that, compared to someone from a country where they can essentially wipe their ass with 12 €.
For instance, if I live in Makedonia, 12 € will be very expensive for me, and buying sub time with a token is better.
If I live in Norway, I can buy character boosts without caring too much.
I've played with Bulgarians, and they seem to be much more conservative with their real money than Scandinavians. They rarely buy paid services, whereas Scandinavians just don't give a fuck.
Again, this is just my theory - the Eastern European players buy tokens because real money -> gold, and Western Europeans buy tokens because they want gold. I'm not claiming to be right.
I would think the US servers don't see this, because the poorer Latin American countries have their own Spanish servers, whereas EU has more languages than there are language specific servers. Then you get a mesh of people from countries with tremendously different economies and buying power.
I don't know why the Asian prices are so high - maybe they've always had inflation?
The token price suddenly rose though, from 60k -> 64k -> 60k -> 70k -> 75k over a very short amount of time, blerh