It's irrelevant when the cardbase grows bigger and you only have to tune standard format. They are doing things exactly the way MTG has done when they introduced standard. If you look at MTG nowadays, about 500-600 new cards every year (if you include commander sets etc.) and there's usually max 20-30 of those that are played in legacy when they rotate out. Those other 95% end up in the "10 cent per card" boxes in your local MTG shop and are only used in very specific decks or in themed decks (all angels, all slivers, etc.).
What they do have to look out for is that they don't introduce standard cards that will create a massive powercreep in the wild format. In case of MTG, they fixed this by having a banned list for legacy (you can't play those cards officialy in legacy) and a 'limited' list in the limited format (you can only play 1 of those cards in a deck instead of 4).
Blizzard might do something similiar. Or even just nerf the said cards, because that is after all possible with a digital format, as opposed to a printed format.
Having many nonviable cards doesn't matter as long as the pool of viable cards is big enough. And cards that are not viable now, might be viable later when they syergize with new cards coming out.