As players level up in Overwatch, they'll earn rewards, like portrait borders for character portraits. Every time they level up, they'll also get a loot box, which spawns with "at least" four cosmetic items. Those items come in four flavors of rarity that will be familiar to any Blizzard fan: common, rare, epic and legendary.
Kaplan emphasized that all that loot is 100 percent cosmetic. "We didn't want to put anything in there that affected your power advantage," he said.
Those loot boxes can drop new character skins, new emote animations and voice-over lines that players can use to customize their Overwatch heroes. Loot boxes can also contain other cosmetic perks, like victory poses, character sprays that can be painted on in-game surfaces and character avatars that show off "the expression of who you are as a player," Kaplan said.
Players who aren't satisfied with their loot drops, whether it be because they haven't unlocked something for a hero they play often or because they unlocked a duplicate item, have some recourse. Overwatch will let players cash in duplicate loot box items for in-game credits, which can then be spent on other cosmetic items. Kaplan noted that some loot boxes will also contain credits.
Overwatch beta players will be able to browse all those cosmetic goodies in the game's new Hero Gallery, a front end that lets players see all those skins, animations and taunts in action.
Naturally, with the availability of loot drops and coveted cosmetic items, comes the question: Can Overwatch players buy this stuff with real money? Not yet. But eventually.
"We're very open to that," he said. "We don't have anything like that implemented yet but what we are exploring is giving players the opportunity to buy loot boxes outright. Right now, we're thinking that at some point, we'll put up a shop — think, like, the Hearthstone store where you can buy card packs, and make that available to you. Obviously if you never want to do that, the leveling goes pretty fast. But if you're the kind of person that says, 'I'm getting that Tracer skin tonight, come hell or high water, and I'm just gonna buy loot boxes until it happens' — that's something we're very excited to try to players at some point."