That number is market driven though. It's 30% less because they think they can operate re-usability at that among economically at the present. When there is greater demand, cost savings will go away up.
A falcon 9 Core has a market price of $61 million to launch. Build costs are different though. The first stage is probably around $28 million. The second stage is around $8 million. Propellant is about 0.3% of the cost, so $200,000. This puts the entire build cost of the rocket at about $36 million and the entire profitability (excluding Fees for delays, which SpaceX has paid a lot of), at about $25 million for a non-reused Falcon 9. A 30% cost saving on $61 million would be a $42.7 million launch, but with costs of just ~$8 million, meaning $34 million in profit. That's a lot of incentive to be reusable.
With a high enough launch rate and sufficient demand, they could cut costs down to sub $20 million.
For example if they have 14 launches per year and charge $42.7 million per launch, they see a profit of $476 million. However if they launch 50 times a year, they can make the same profit charging $9.52 million per launch.
The key is going to be in their customers getting breaks for buying reusable in bulk, which is something SpaceX is trying to sell. The day of the $8 million launch to LEO is approaching, but the market needs to mature.