Originally Posted by
Betelgeuse
Think about it this way:
14.99 X 3 million subs = 44,970,000 PER MONTH, that is 539,640,000 per year! We don't actually know how many subs there are, that information is no longer released. That is just a random estimate since the last reported sub count was about 5 million. Wrath was like 10 million, right? 14.99 X 10 million = 149,900,000 or 1,798,800,000 per year. For those numerically challenged that is 1.8 billion dollars. That is a shitload of money for a video game subscription. Sure, they could lower it, but why? You, me and 2.999 million others are paying that 15 bucks, it's good enough.
I laughed when Blizzard announced they want to push an expansion every year instead of the two year cycle that has occurred in the past. That means instead of just the 45 million per month, they also reap a 49.99 X 3 million = 149,970,000 per year expansion upgrade bonus instead of every two years. You get less for your money but at least there is new content, right? Nope. If this expansion releases by September you will have endured a 22 month cycle instead of the awful long 24 month cycle.
Yes. I am jealous for not thinking of this and reaping this crazy windfall of money from ONE GAME. If there is a significant drop off of subs that brings them below the subsistence level, I could imagine a restructuring of the sub price to entice more people to play, but they have made up for any losses so far with the WoW Token which sells for $20. Genius move, imo. Legal gold buying is just good business. Blizzard has set a business model that has allowed them to develop many other games, pay to win or otherwise, from one subscription MMO.