Originally Posted by
Dukenukemx
The thing is, Nvidia doesn't have smarter engineers. More money, that's for certain. If anything, their marketing department is genius. We are praising engineers who made the 970 with 3.5GB of VRAM + 512MB of "Turbo" memory. You don't see mistakes like this happening with AMD, but their marketing department spun it in such a way that nobody cares. Also, it's not like Nvidia has done anything innovative. HBM memory is AMD's work, as well as GDDR from ATI, which AMD bought. Nvidia doesn't contribute anything to graphics that AMD/Intel has used, unless I'm missing something? Don't forget about AMD's Mantle, which helped create Vulkan, which Nvidia is now praising with the new Doom game, like they had something to do with it.
Nvidia focuses on the high end market, and it's influence trickles down to the low end. Think about that the 970 is a 980 but crippled. This makes sense because when making the 980 there are defects, and rather than throwing it away they recycle it as a 970. But the demand for the 970 is much higher than the 980, so Nvidia uses perfectly good 980 chips and cripples them into 970's. Back in the day people would take $100 graphic cards and with a bios mod or driver, we could enable those disabled sections and turn it into a $500 card. So Nvidia's return on something like a 980 is much higher, despite the lower sales. BTW, AMD does this too.
The mentality in peoples minds is that if the 970/980 are awesome, then Nvidia's other cards must be too. A good deal of Nvidia's marketing money goes to benchmarks as well, with Gameworks. How many years have we seen games start with the "Way It's Meant To Be Played" logo? With Gameworks tuning games in Nvidia's favor, the benchmarks will always favor them. Believe me, Nvidia has paid forum trolls to attack AMD and praise Nvidia. Might be a few lurking in this forum. AMD doesn't have the capitol to do that, and while games do get their favoritism, there aren't many. Games like AOTS and Hitman are the only recent titles I can think of that favor AMD, and have had help from AMD. But I can name many more games that Nvidia has helped.
Nvidia's engineers are smart, but their marketing department is brilliant. Where AMD's engineers are brilliant, but their marketing department doesn't exist.