There is a middle ground you know, between treating women like goddesses and treating them like garbage. If you treat them like goddesses they will eventually get bored because of lack of excitement/challenge it's weird but they want that kind of stuff(what a lot of nice guys complain about.) Treating them like garbage might get you laid from time to time but will do nothing in the long run.
There are some simple tricks out there to help you get the girl. But a little bit of confidence goes a long way, don't be the jackass unless you don't want anything permanent.