http://adage.com/article/cmo-strateg..._medium=Social
Burger King's latest new item is taking a cue from Chipotle Mexican Grill, which is still reeling from a string of foodborne illness outbreaks.
The Whopperito, which puts Whopper burger ingredients like beef, tomatoes, onions, lettuce and pickles inside a flour tortilla, will be sold nationally beginning Aug. 15. A queso sauce replaces the mayonnaise from the hamburger.
"It's certainly one of the first times that we've tapped into the Tex-Mex category," Alex Macedo, North American president at Burger King, said in an interview. "It's one of the fastest-growing categories -- consumers like the freshness of it. They like the mix of flavors."
Man, I haven't had fast food in months.
Every time I try to leave something keeps pulling me back, *me back* telling me I need you in my life.