It's not about motivation. If you've ever been poor you already know that it sucks hard and is every bit a kick in the ass to get moving to something better.
It's more about pricing education beyond those that simply can't afford it. Especially when you know that you won't have anyone to help you other than...you. No government service to help, no family...nothing. That means to survive you try to get any job you can.
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Shows how much the corporate schills have been successful in turning the people into little better than wage slaves.