Sinking ship = The most success MMO in history that will most likely not be surpassed in the next 100 years in terms of revenue, sub count, and overall success.
Sinking ship = Still at least 4+ million people subbed, which would be a wet dream for any other company and deemed a huge success.
I don't even play WoW anymore, haven't for years but let's not get stupid here with the doom non-sense.