Why is AP considered as content?

[gushDH]

To all the replies that mention that AP is not content, but the stuff you do to get AP is, of course I meant that. The thing is, if running into a wall would reward AP, would running into a wall be considered content?

[Ulfric Trumpcloak]

Inb4 the white knights arrive...

I'm too late, the place is overrun

[Heladys]

AP is not content. AP is reward for reconsuming content.