I'll keep that slogan "pedestrians don't have armor" in mind when someone crosses a busy 80 mile an hour freeway. What is the point of this? No one wants to hit a pedestrian but if a pedestrian gets hit it's usually because he is on his phone with earbuds. The slogan should be "cars aren't made of pillows and bubble wrap and don't be an idiot"
Some context: I was driving home for spring break from San Diego to Orange County and there was a sign on the 5 freeway that said this.