Originally Posted by
chronia
I wonder how many companies there are that lower prices (and thus margins) when their margins are already dropping very hard to a level that some would consider calling unhealthy.
Look at 2012 where Activision Blizzard had the following profit margins 32%,17%, 26% en 20% for Q1,Q2,Q3 and Q4, these were healthy margins ranging from good to very good, now look at 2016 where the margins have dropped to 23,8,12 and 12% for Q1,Q2,Q3 and Q4 thats quite a big drop in margins, that some ppl would call something to watch out for.