Some smart alecs are mentioning "inflation" as a driver, ast time I checked those things also impacts US and Asia, also Blizzard EU has offices in Ireland and France. Both of which have reduced tax on tech companies, especially Ireland. So why are British and EU subs being penalised again? The fact of the matter is that a £7 rise in an essentially automated transaction which is handled by a backend server is extorion. Plain and simple! Micro-transations are meant to be just that "micro", but with the recent guild crisis affecting multiple servers and WOW token replacing subs as an option, this will only drive the following things up:
1. Loss of players as many will not bother to pay £55 for a soft service, £55 can get you a semi-decent pair of running shoes for JD SPORTS
2. WOW token price will sky rocket impacting game economy
3. Gold sellers will become common again, gotta buy them tokens somehow
4. Boosting services will become more frequently used, £49 for a character boost? Are you serious, this is a SOFT service, no hardware, no exchange of goods just a few lines of code. The increase is unjustified and prue and simple corporate greed on the part of Blizzard. You can buy a top title game on steam or Amazon for £50.
ce la vie, greed, confrom, consume and obey like the nice little lemmings we are!