... i would call it the single best mmorpg there is.
I mean, honestly.
I am currently playing it, but strongly considering migrating to ESO (have played WoW for most of the last 9 years, dont think ill ever come back).
The thing is, the game desperately lacks storytelling in almost everything, from the too short and far between personal story and living story episodes down to the basic zone exploration.
The zones are little more than farms for resources and currency, where only the decoration changes. You play awhile and quickly get bored by the simple lack of purpose to what you are doing. There are just groups of NPCs, completely unrelated to anything; you talk to them to get a brief idea of what is going on around and that's it. No purpose or motivation to go around and explore what is happening or anything, because you know that what is happening is very plain and simple - these guys are attacking those guys and stealing their supplies. If there is a renown heart, you might as well do it, if not you just move along to the next NPC pocket with more empty talk.
No plot, no story driver to drag you forward into meeting the end goal, something that a traditional quest system would do (and no, i am not talking about the dumbed down menial tasks that serves as "quests" in WoW, but rather the ones from Neverwinter Nights or Skyrim, or even Baldur's Gate).
Just anything to connect you to the game world or your character.
The general goals of the game are also completely unrelated to the game world in any way, shape or form. Fractals, ascended or legendary gear - these cannot count as goals, rather as means to achieve something else, which in this game is lacking.
In the end, the game is just a very beautiful farm. You go in the world to do random activities to get rewards, so you can progress your meaningless self-set goals. With a great combat system at that.
I truly hope ESO can offer more engaging storytelling with long and interesting quest lines that keep you up until late in the night just to see how it ends. And more meaningful general goals and drivers to push you to do content so you can accomplish a satisfying achievement. Or sort of. Because Guild Wars, sadly, cannot.